logo
episode-header-image
Feb 2
27m 54s

Marcos Bauer, da P&G: 'Creators precisam...

UOL
About this episode
Qual o DNA de uma gigante global como a P&G? O episódio #230 do programa Mídia e Marketing recebe Marcos Bauer, vice-presidente de marketing da companhia, dona de marcas como Gillette, Oral-B, Downy e Pantene. No papo, Bauer fala sobre como a companhia construiu um portfólio baseado em produtos de uso diário e alta performance, presentes em 9 a cada 10 lares ... Show More
Up next
Jan 19
Mariana Karrer, da Latam: 'Hiperpersonalização é palavra-chave para o futuro do marketing'
Quais os maiores desafios de uma companhia aérea nos dias de hoje: aumentar a frequência de viagens das pessoas ou o número de consumidores? E experiência ou preço: o que é mais importante para quem voa? O episódio #229 do programa Mídia e Marketing recebe Mariana Karrer, head de ... Show More
28m 9s
Dec 22
Daniela Dantas, da WGSN: 'Pesquisa de tendências não é futurologia: é estudar as mudanças da sociedade'
Como é o trabalho de pesquisa de tendências em um mundo tão fragmentado? E como as marcas podem trabalhar para que alcancem seus consumidores? O episódio #228 do programa Mídia e Marketing conversa com Daniela Dantas, vice-presidente da WGSN para América Latina. No papo, Daniela ... Show More
38m 14s
Dec 8
Andre Brito, da Bauducco: 'Apesar da empresa ter um dono, nosso chefe não é ele. Nosso chefe é o consumidor'
Como a Bauducco deixou de ser uma 'fábrica de panetones' para ser uma das marcas mais reconhecidas no país? E o que está por trás das collabs realizadas pela empresa com parceiros como Netflix e Fini? O episódio #227 do programa Mídia e Marketing recebe Andre Brito, CMO da Bauduc ... Show More
35m 20s
Recommended Episodes
Jun 2021
Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes
<p>We talk about brands a lot on <i>Marketing Trends</i>. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ... Show More
33m 13s
Oct 2023
How To Capitalize On The Subscription Business Model
<p>Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?</p> <p>Past president of the Information Marketing Association Ro ... Show More
43m 56s
Jun 2021
Marketing to Value: How Vital Farms is Taking a Different Approach to Reach A Unique Demographic
<p>Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ... Show More
38m 36s
Dec 2020
310 Unfiltered Marketing by Stephen Denny
<p><strong><em>Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World</em></strong> by Stephen Denny and Paul Leinberger</p> <p><span style="font-weight: 400;">You can fake authenticity. But in this digitally saturated age, you ... Show More
1h 26m
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
tail spinning
52m 16s
May 2024
Alex Branning, Founder of Agent CRM - PIR Ep. 546
<p>Tony chats with Alex Branning, Founder of Agent CRM, a marketing and sales platform specifically built for insurance agencies to do all of marketing under one platform with a strong focus on compliance.<br/><br/>Alex Branning: https://www.linkedin.com/in/alexbranning/<br/>Agen ... Show More
46m 7s
Feb 2022
Why Every Brand Needs To Be A Content Machine in 2022 with Eric Dyck
Eric Dyck is co-founder of DTC Newsletter and Podcast, where he connects his subscribers to the exact performance marketing tactics that fuel profitable sales for the world's fastest growing brands and agencies. Top 3 Value Bombs: 1. You shouldn't be afraid of hiring entrepreneur ... Show More
23m 52s
Oct 2021
Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't ... Show More
14m 8s
Listen to millions of songs and podcasts on Anghami