In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity.
What You'll Learn:
- How to ground AI agents in customer data to drive measurable outcomes
- Why CMO leadership must pioneer AI adoption before mandating it across teams
- AI’s productivity paradox - why it enables both more output AND better work-life balance
- How to position your brand's trust as a competitive moat in the AI era
- The framework for balancing centralized brand strategy with decentralized field execution
- Why "show, don't tell" beats feature-focused marketing when launching complex products
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