Your MBA application is a "movie preview" of what is to come - a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?
In this reposted episode, Darren uses the marketing classic Made to Stick as inspiration for how to create a memorable MBA application.
Six elements - Simple, Unexpected, Concrete, Credible, Emotional, and Story (SUCCES) - are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your MBA application.
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Resources for MBA Applicants