logo
episode-header-image
Jan 21
53m 30s

Building a league from scratch: SA20 and...

SportsPro
About this episode

In this episode of StreamTime Sports, Nick Meacham and Chris Stone sit down with Graeme Smith, commissioner of South Africa’s SA20 league, alongside data and digital specialist Ellie Roach from InCrowd, to unpack what it really takes to launch and scale a modern sports league.

 

From private investment and broadcast strategy to data foundations, fan experience and the evolving role of franchise cricket, the conversation explores how SA20 has been built at speed and with intent in a changing sports media landscape.

 

Key Points:

  • How and why the SA20 league was created, and what it takes to launch a competition at pace
  • The role of broadcast partners, equity structures and long-term media deals in de-risking growth
  • Why getting the domestic product right is critical before scaling internationally
  • How data, digital infrastructure and first-party fan relationships were prioritised from day one
  • What SA20’s approach reveals about the future of cricket, franchise leagues and fan engagement
Up next
Jan 14
Trust, tech and the direction of sports media
In this episode of StreamTime Sports, Nick Meacham and Chris Stone return with a wide-ranging conversation on the forces shaping sport and sports media right now. From trust and authenticity, to AI, betting, streaming strategy and the pressure on media rights models, the pair ref ... Show More
49m 24s
Jan 7
200 episodes in: How StreamTime Sports has tracked the past, present, and future of sports media
In this special 200th episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone look back on four years of conversations shaping the industry. From standout guests and defining moments to the biggest shifts in media rights, streaming, and direct-to-consumer models, the ... Show More
35m 7s
Dec 22
EXCLUSIVE: Why Ex-YouTube Sports exec left for Meta
In this episode of StreamTime Sports, host Nick Meacham sits down with Rob Pilgrim, Head of Sport for EMEA at Meta, to explore how digital platforms are reshaping the sports media landscape. Rob reflects on his journey from YouTube to Meta, the shifting dynamics of audience engag ... Show More
1h 17m
Recommended Episodes
Mar 2025
Colin Cowherd Podcast - Dodgers/Cubs Tokyo Opener, Caitlin Clark’s Massive Impact, College Football Playoff Changes
Colin nerds out with Mike Mulvihill, the President of Insight and Analytics at Fox Sports! They start with Fox broadcasting the MLB Tokyo series between the Dodgers and Cubs and the business of baseball broadcasting rights and creating big “events” out of regular season games (3: ... Show More
52m 14s
Sep 2024
Breaking Down The Most Important Storylines Of The 2024 NFL Season With Andrew Brandt
<p>From the league's international ambitions to Tom Brady's $375 million broadcasting contract, the 2024 NFL season has plenty of big storylines to discuss. So, longtime NFL agent and executive Andrew Brandt joined me for an hour long conversation breaking down everything you nee ... Show More
1h 7m
Aug 2024
PMS 2.0 1171 - FOOTBALL IS BACK TONIGHT, Bron Breakker LIVE In The ThunderDome, US Soccer Olympian Tanner Tessmann, Adam Schefter, & AJ Hawk
On today’s show, Pat, AJ Hawk, and the boys are joined LIVE in the ThunderDome by WWE Superstar, Bron Breakker to chat about his massive Intercontinental Title Match this weekend at SummerSlam against Sami Zayn, his rise in the WWE, his football career, and his thoughts on everyt ... Show More
2h 13m
Sep 2024
Recapping Netflix's Best 2024 Sports Investments
<p>Netflix is spending a lot of money on sports content, but is it actually worth it? Today’s podcast breaks it down, including data on Tom Brady’s roast, Full Swing, Drive to Survive, Netflix’s live events, and the company’s $150 million NFL investment. Enjoy!</p><br/> <p>Hosted ... Show More
8m 25s
Feb 2025
Colin Cowherd Podcast - Steph Curry The Most Impactful Athlete Ever? ESPN Dumps MLB, WNBA Needs To Embrace Caitlin Clark,
Colin’s joined by Ethan Strauss, sportswriter and host of the “House of Strauss” podcast! They start by talking about the revival of the Golden State Warriors brand to now being considered one of the top 5 most valuable franchises, debate how much of that valuation can be attribu ... Show More
1h 5m
Jul 2024
PMS 2.0 1168 - The Olympics Are Officially Underway, Brian Windhorst LIVE From Paris/Lille, Adam Schefter, Darius Butler, & AJ Hawk
On today’s show, Pat, Darius Butler, AJ Hawk, and the boys chat all about the first weekend of the Summer Olympics in Paris including the USA leading the medal count thus far, Team USA basketball absolutely dismantling Serbia in their first game, why people are so upset about the ... Show More
2h 11m
Dec 2020
BeIN Sports & Premier League sign new TV deal - what does it mean for the NUFC takeover?
Lee Ryder and Andrew Musgrove discuss the new TV deal between beIN Sports and the Premier League - and what it potentially means for the Toon takeover. Learn more about your ad choices. Visit podcastchoices.com/adchoices 
30m 53s
Listen to millions of songs and podcasts on Anghami