logo
episode-header-image
Today
28m 25s

PPC for Home Services is Dying (Episode ...

Chris Schaeffer, Certified Google Ads Specialist
About this episode
This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaef ... Show More
Up next
Jan 12
Ranking Bid Strategies From Worst to Best (Episode 495)
This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash.Try Op ... Show More
30m 5s
Jan 5
PPC Basics - Simple Ad Strategy That Works (Episode 494)
This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.Try Opteo for fr ... Show More
29m 43s
Dec 22
My 3 Favorite Google Ads POWER TOOLS (Episode 493)
Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - ... Show More
25m 15s
Recommended Episodes
Jul 2025
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
<p>Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exac ... Show More
1h 4m
Sep 2025
Episode 537: Why Your PMO Isn’t Delivering
tail spinning
38m 30s
Sep 2025
Ep. 372: Decoding TikTok’s Algorithm
<p>Last week, it was announced that Oracle would take over operation of TikTok in the US. One of the primary reasons proposed for this deal is that it was in national interests for us to take over control of TikTok’s fabled “algorithm.” But what is this algorithm? How does it wor ... Show More
1h 26m
Sep 2025
MBA2681 Q&A Wednesday: How Do I Ask an Employee to go from Full-time to Part-time Hours?
<p>Need to reduce an employee’s hours but unsure how to approach the conversation without creating tension? It’s one of the trickier leadership moments, and if you’ve been hesitating, this episode will help you move forward with clarity and care.<br /><br />This week’s question c ... Show More
13m 26s
Sep 2025
Episode 538: How to Stay in Control of Multiple Projects
tail spinning
46m 28s
Aug 2023
Q&A #5: How to be a Great Senior Software Engineer & More with Patrick Akil
tail spinning
41m 23s
Mar 2019
Kids are a great target.
A listener recommends an online tool for safely previewing web sites. Dave shares research on what time of the work week is best for scams. Joe explains credential stuffing. Our guest is Frances Dewing, the CEO and co-founder of Rubica. They recently published a report on how cro ... Show More
35m 23s
Feb 2025
BDTP. The Impact Mindset with Connor Joyce
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for produc ... Show More
39m 3s