What's the real secret to growth that doesn't lead to burnout?
In this powerful conversation from our Smart Business Systems course, CMO John Grimshaw and BOOM! Beauty's Director of Operations Colleen Taylor unpack the mindset shift every entrepreneur must make to scale: letting go of doing it all. You'll learn how to build systems, empower your team, and transition from task-master to true leader.
"If you get to the end of a project and you say, 'I did a great job, I can't name a single other person that worked on it [...] you're holding too much.'" – John Grimshaw
Whether you're building your first team or stepping into a leadership role, this episode will help you grow your business and create more freedom for yourself.
Why "A Players" aren't found, they're made through smart hiring and support
How to delegate effectively without losing control
Where to find the right people (hint: it's closer than you think)
Simple onboarding and training tips that set your team up to win
The mindset shift that allows leaders to grow without burnout
Why giving away your "small" tasks opens up big opportunities
Smart Marketer – smartmarketer.com
Smart Business Systems Course – smartmarketer.com/smart-business-systems
BOOM! Beauty – boombeauty.com
Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off your first 3 months)
00:00 – Welcome: How to Scale Without Burning Out
02:01 – The Real Secret to Scaling: Recruiting People to the Cause
04:11 – "A Players" vs. People Who Bring Their A-Game
06:07 – Where to Find Great People (Hint: Weak Connections)
10:57 – Hiring for Growth: Promoting from Within
13:16 – Spotting Hidden Talent Inside Your Team
17:25 – Creating a Culture of Learning & Ongoing Education
21:35 – The 80/20 Rule of Growth: Input vs. Output
24:28 – Smart Onboarding: Building Connection from Day 1
26:02 – The Leadership Shift: From Doing to Delegating
29:04 – The Power of Giving Away Ownership
33:09 – Supporting Your Own Growth as a Leader
36:22 – Managing the Managers: Why John Gave Up His "Keys"
40:08 – Final Thoughts: Buy Help, Buy Freedom
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