Luxury isn’t accidental—it’s engineered.
On this episode of Right About Now, Ryan Alford is joined by Dr. Deepak Dugar, one of the world’s most respected surgeons and the architect behind one of Beverly Hills’ most exclusive medical brands.
Dr. Dugar shares how he built a global reputation by going all-in on a single niche, refusing to compete with mediocrity, and designing a business that prioritizes quality over volume—in clients, hiring, and brand positioning.
This conversation goes far beyond medicine. It’s a blueprint for entrepreneurs who want to:
Stand out in hyper-competitive markets
Build premium brands with demand built in
Create exclusivity without paid advertising
Hire elite performers and avoid energy vampires
Why “riches in the niches” is more than a cliché
How luxury brands intentionally repel the wrong customers
The difference between good revenue and bad revenue
Why elite operators pick their competition carefully
How to build a brand that attracts the world’s best clients
Connect with Dr. Deepak Dugar
Instagram: Deepakdugarmd
Website: www.Scarlessnose.com
🎧 If you want to build something elite—not average—this episode is a must listen.