In this episode of The Saudi Fitness Talk Show, Adam & Todd sit down with Basim AbdulWali, Marketing & Development Director at Mercedes-Benz KSA (Juffali Automotive), for a deep dive into the art and evolution of brand building in Saudi Arabia and beyond.

We cover:

• The thinking behind "Move With Mercedes" and recent brand activations

• The future of marketing in a fast-changing automotive world

Mercedes' positioning as global competition rises — especially from China

• Two decades of marketing experience: biggest mistakes, key lessons, and what still guides Basim’s decision-making

• How running, sneakers, and storytelling intersect with branding, culture, and impact

Whether you’re in marketing, leadership, or simply curious how one of the world’s most iconic brands adapts to change — this episode is for you.

You can follow Bassam Here:

https://www.instagram.com/bwali1?igsh=aDFoYWJwZHB1cXNz

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

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