in this episode im taking dario vitale's exit at versace as an excuse to do a little bit of a brainstorming around the history of the prada group.
i keep saying this but the speculations behind this move are way too good, and honestly the more i look at it the less random it feels ngl.we start in 1913 with the fratelli prada in the galleria, move through miuccia + bertelli turning a luggage shop into a cultural machine, then zoom in on the empire-building years:
when prada bought jil sander and helmut lang and almost broke itself in the process.
from there, we look at dario vitale’s 14 years inside miu miu, his impact on the brand’s image and insane growth, and finally land on my three conspiracy theories about why he was let go from versace right after prada bought the house.
DO NOT FORGET the next episode it's gonna be our yearly giveaway
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