Episode #361 - The December Email Strategy Every Ecommerce Brand Needs
BFCM brings a huge influx of first-time customers—but they're not loyal yet.
Many came for a deal, were curious about your brand, or were buying a gift. Now is the critical moment where you either let them go cold… or turn them into repeat buyers who stay with you into 2026.
In this episode, Laryssa shares the exact step-by-step December + early January email strategy for transforming those once-a-year shoppers into customers who return, engage, and grow with your brand.
What You'll Learn in This Episode
✓ What new customers actually need in the first 48 hours after purchasing
✓ How to use your post-purchase flow to build trust and reduce buyer's remorse
✓ The right kind of December inspiration + service emails
✓ How to guide customers through shipping deadlines (without stress)
✓ Smart ways to gather holiday UGC—even with low-social audiences
✓ Whether (and how) to send a holiday greeting message
✓ What to send in late December and January to spark self-gifting + loyalty
✓ How to introduce simple loyalty touchpoints that don't overwhelm
Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/the-real-strategy-begins-after-black-friday-cyber-monday