logo
episode-header-image
Nov 21
22m 5s

Cvent Head of Global Events: PTO Matters...

GURU Media Hub
About this episode

Event folks like to joke about chaos, but Jay Schwedelson and Rachel Andrews get into what it actually takes to build a career inside that chaos. Rachel shares how she went from school events and holiday parties to leading a massive global events program, why “embrace the suck” is secretly great career advice, and what is really changing for attendees on-site. They also talk about burnout, boundaries, and how to build networking formats that do not make introverts want to hide by the coffee station.

ă…€

Connect with Rachel on LinkedIn and check out Cvent CONNECT in Nashville, her “big family reunion” style industry event that brings together event pros and event technologists from across the world.

ă…€

Best Moments:

(01:45) Rachel’s oldest-child energy, early love of bringing people together, and the moment she realized she wanted the events side, not PR.

(05:10) How saying yes to “small” assignments like a company holiday party turned into a 15-year path to leading events at a huge brand.

(08:05) Why attendees keep begging for “more networking” and how Rachel designs formats that actually work for introverts and ambiverts.

(11:15) The problem with topic tables that go nowhere and how facilitators and “influencer hosts” can make roundtables worth showing up for.

(14:10) Rachel’s honest take on burnout, the myth of “do more with less,” and why she fiercely protects PTO and being present with her family.

(17:20) What 1,000 last-minute registrations revealed about attendee behavior and how she is feeling about event budgets and growth heading into 2026.

ă…€

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Up next
Nov 20
Ask Us ANYTHING: 5 Easy December Marketing Tests for B2B and Consumer! (and Non-Profit) | Ep. 450
<p>If you’re scrambling for a few last marketing wins before everyone mentally checks out for the holidays, <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a> has you. He runs through ridiculously simple, data-backed p ... Show More
10m 34s
Nov 18
What’s Up THIS WEEK: #1 December Content Format! (Spotify Wrapped Your Marketing!) AND đŸȘ„Wicked for Good? đŸȘ„ | Ep. 449
<p>If you’re looking for a quick spark for your marketing this week, this one’s packed with clever timing plays and wild cultural moments that <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a> breaks down with zero fl ... Show More
9m 31s
Nov 17
SPECIAL SERIES ==> 20% Click-Through Increase! B2B + B2C Animated GIFs are GOLD💡 <== | BATHROOM Break #82 COLLAB: The Marketing Millennials + Do This, Not That
<p>Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the sc ... Show More
10m 55s
Recommended Episodes
Aug 25
Your Landing Page Needs Work | Bathroom Break #70 đŸšœ
What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms? Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better l ... Show More
11m 38s
Sep 16
The Brand NEW AI Marketing Strategy for 2025
Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally c ... Show More
32m 58s
Mar 2025
81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)
The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budg ... Show More
10m 1s
Sep 30
Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel
Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Po ... Show More
20m 48s
Apr 2025
The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha
Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique alg ... Show More
41m 1s
Dec 2024
How Beehiiv Uses ‘Drop Marketing’ To Create Buzz
Ever wondered how Beehive managed to make a splash with their audio newsletter drop? Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co ... Show More
9m 15s
Jan 2025
#353 - The Top 11 Online Marketing Predictions for 2025
Send us a textIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were. ____________________________________________ Hosts: Mark Webster ... Show More
1h 13m
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Nov 2024
Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever ... Show More
30m 57s
Aug 2023
The Pop-Up Box No Advertiser Wants
<p><span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span></p><p><span>And on the ... Show More
17m 56s