In this week's episode of the Jewellers Academy Podcast, award winning entrepreneur Jessica Rose dives into what it really takes to grow a jewellery business once you're three or more years in. If you've moved past the experimentation phase and are ready to build something profitable, sustainable, and strategically focused, this episode is your roadmap.
Jessica explores the core pillars that help jewellers transition from busy and functioning to thriving and scalable, sharing her own experiences - wins, mistakes, and moments of truth along the way.
Covering:
After years of trying all the things - craft fairs, website sales, wholesale, teaching - the next stage is all about narrowing it down to what works for you and what you enjoy. Jessica explains why spreading yourself thin keeps you small, and how choosing one or two key areas to pour your energy into can create dramatic results. Expect a powerful analogy from GCSEs to degree-level specialism to help you rethink your business focus.
To grow you need to be making a profit. Jess looks at the difference between the work you love and the work that actually brings money in and why you need to know which is which. From launches and fairs to analysing your product range, you'll learn how to spot what's truly profitable and what needs adjusting or subsidising.
If you want a serious business, you have to treat it like one. Discover how regular investment - in training, professional photography, and the development of your own skills - creates momentum, confidence, and higher-level results.
If you want higher revenue without burning out, you need higher-value sales. Jess talks through the psychology of desire-based buying, how to showcase your high-ticket pieces effectively, and why your customers should never have to imagine what your work could look like in gold.
Delegation is essential for growth, even if it feels uncomfortable. Jessica shares her personal story of hiring help long before she felt she could "afford" it—and how that single decision rapidly transformed her income, time, and creative freedom.
If you're ready to step into the next chapter of your jewellery business with clarity, confidence, and a solid strategy for 2026, join Jess for a free live masterclass, where she'll go even deeper into these topics and help you map out your personalised plan for growth.
When? Wednesday 19th November 2025 at 8pm UK time
https://mailchi.mp/fb5ef02badc2/roadmap
(Do register even if you can't join in live so you receive the replay via email)