In this rerun solo episode, Cathy Love thinks out loud with Allied Health business owners about a trend many are now feeling: waitlists that aren’t what they seem. She explores why waitlists are dissolving, what your numbers are really telling you, and why relying on word of mouth alone is becoming an increasingly risky marketing strategy.
Cathy also walks through a practical way to profile and prioritise your referrers (gold, silver, bronze), how to nurture those relationships as genuine two-way partnerships, and why now is the time to systemise your marketing so you’re not reinventing the wheel every six months. It’s a grounded, strategic conversation designed to help you steady demand, protect your revenue, and think more like a Director when it comes to referrals and marketing.
Topics covered on disappearing waitlists, referrals & marketing systems
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The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives...