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Brand Building: Discussing the power of ...

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About this episode

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley.


🎯 Purpose of the Interview

The interview aims to:

  • Inspire creatives and entrepreneurs by sharing Trey Haley’s journey in the entertainment industry.
  • Highlight the importance of persistence, self-belief, and strategic networking.
  • Promote Haley’s current work, especially the BET+ series The Family Business.
  • Educate listeners on the realities of Hollywood and the long-term mindset needed for success.

🔑 Key Takeaways 1. Origin Story & Early Influences

  • Trey Haley grew up in Dallas-Fort Worth, with a mother in corporate sales and a father who was a criminal defense attorney.
  • His passion for entertainment began early, influenced by music, Spike Lee scripts, and editing during college at North Texas.

2. Leap of Faith to Los Angeles

  • Moved to LA with no backup plan, driven by passion.
  • Took a courier job to network and eventually landed an internship with Morgan Freeman’s company, Revelations Entertainment.

3. Building Tri Destin Studios

  • Co-founded Tri Destin Studios with Nikita De Brown Jones.
  • Emphasized creating their own lane and owning their content.
  • Their goal: “Change the perception of the world” through storytelling where “we always win.”

4. The Family Business

  • Based on Carl Weber’s bestselling book series.
  • Independently produced before BET+ picked it up.
  • Features a star-studded cast including Ernie Hudson, Valerie Pettiford, Michael Jai White, and Javicia Leslie.

5. Industry Wisdom

  • Success in Hollywood is about relationships, consistency, and character.
  • Warns against shortcuts and “hook-up culture” in entertainment.
  • Encourages young creatives to focus on talent, value, and long-term growth.

🗣️ Notable Quotes

  • On taking risks:
    “My mother said, go jump off the ledge and go fly like a bird.”

  • On self-belief:
    “Who told you you could be an attorney? Nobody. You figured it out. I’m going to figure it out too.”

  • On breaking into the industry:
    “I took a courier job just to meet people in the studios. I dressed like I worked there so they’d see me the way I needed to be seen.”

  • On creating value:
    “The most powerful people create their own companies, their own stories, and tell them consistently.”

  • On longevity:
    “If your roots aren’t settled and strong, anything can take you out.”

  • On perspective:
    “Your perspective in life is the key. If you see negative, you’ll get negative. If you see the win, you’ll fly high.”


📺 Current Project Highlight

The Family Business

  • Streaming on BET+
  • Multi-season crime drama with layered storytelling and strong character development.
  • Haley serves as executive producer and director.

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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