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Oct 27
1h 7m

The $235 Million "Mistake" That Made Me ...

Omar Elattar
About this episode

✅ Business Owners - Wanna Grow Your Business w/ Ai? Try 30-Days of GoHighLevel Free NOW: https://www.gohighlevel.com/passionate/?fp_ref=omar-elattar-productions39

In this episode, we sit down with Kim Perell — serial entrepreneur, bestselling author, and the mastermind behind multiple 8-figure exits including a $235 million acquisition. From getting fired at 22 to building and selling companies worth hundreds of millions, Kim reveals the exact mindset shifts and strategic frameworks that transformed her from rock bottom to the top 1% of entrepreneurs. She shares her "70% rule" for decision-making, the people pillars that every successful entrepreneur needs, and why 99% of success comes down to belief rather than strategy. Kim breaks down her journey from borrowing $10K from her 82-year-old grandmother to creating a business empire, and reveals the mistakes that actually made her millions along the way.

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Timestamps:
00:00:00 - Intro: Kim Perell on Mistakes That Made Millions  
00:01:33 - What it feels like to get a $235M wire  
00:03:12 - Selling her first company in Vegas  
00:04:43 - Losing her dream job at 22  
00:06:21 - Growing up with a twin & early comparison struggles  
00:08:35 - How a childhood soccer loss shaped her mindset  
00:11:05 - Early failures & limiting beliefs  
00:13:05 - The power of belief and resilience  
00:14:32 - What top performers have in common  
00:15:55 - The turning point after losing her job  
00:17:43 - Starting a company with $10K from grandma  
00:19:31 - Moving to Hawaii & grinding from the kitchen table  
00:21:45 - Early days of entrepreneurship — ramen, debt, and doubt  
00:24:22 - Building her first team with zero money  
00:26:01 - The 4 "People Pillars" every entrepreneur needs  
00:28:04 - Why mentors are a cheat code to success  
00:30:11 - Hiring and firing lessons from 1000+ employees  
00:32:45 - Spotting A-players vs toxic hires  
00:34:03 - Letting go of wrong people quickly  
00:35:36 - Toxic relationships and how to do a "Life Audit"  
00:38:01 - Tips for auditing your circle and setting boundaries  
00:40:20 - Full-circle moment: paying back grandma after the exit  
00:42:17 - Taking her grandma to Italy in a Ferrari  
00:43:32 - The confidence shift after selling a company  
00:44:52 - How to spot founders who win — vision, passion, action  
00:47:01 - The 70% Rule: Ship it before it's perfect  
00:48:37 - Perfectionism vs action: the biggest trap  
00:50:04 - How to let go of control & scale with the right team  
00:52:01 - The most important skill to scale — Sales or Recruiting?  
00:53:55 - Why values drive company culture  
00:55:31 - The difference between pivoting vs quitting  
00:57:10 - 5 signs it's time to pivot your business  
00:59:07 - Leaving room for magic — how Jay Shetty partnership began  
01:00:31 - Making bets on people, not just ideas  
01:01:42 - Her boldest move: investing millions of her own money  
01:03:01 - People are always the problem (and the solution)  
01:04:32 - Why passion beats skill in long-term hires
01:05:35 - Advice for stuck entrepreneurs  
01:06:01 - First Things First Game + Kim's legacy  
01:07:02 - Final Words: Start small. Start now. Go big.  

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