Watch the full episode on our YouTube channel: youtube.com/@mreapodcast
We’ve all been told to create content — but few know how to make it *trustworthy* enough for people and AI to choose it. Marcus Sheridan does. Known for transforming his struggling pool company into a global content powerhouse, Marcus built his business on a simple idea: Answer every question your buyers are asking with radical honesty.
In this episode, Marcus shows us how to win attention in the age of generative search by becoming the most known and trusted voice in your market. He breaks down his Four Pillars of Trust: 1. Say what others won’t, 2. Show what others won’t, 3. Sell in ways others won’t, and 4. Be more human than your competition. Marcus also breaks down the five topics every client is already Googling before they ever call you.
From car-recorded videos to transparent pricing pages and AI-proof content strategy, Marcus gives us the blueprint to stand out in a noisy world and make both people and machines believe, “You’re the real estate agent we can trust.”
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