Tracey Long, an accomplished entrepreneur hailing from Anderson, South Carolina, joins our podcast to discuss her dual passions—fashion and dogs. Tracey runs two notable businesses: The Savvy Sister, a luxury consignment boutique for women, and Boujee Barkers, a unique luxury dog facility. Her candid conversation includes the trials and triumphs of her entrepreneurial journey, detailing how she built thriving communities around her brands despite challenges and setbacks.
Tracey elaborates on the unique community aspects of her enterprises, particularly focusing on how she transformed The Savvy Sister from a small consignment store into a thriving community hub offering thrift tours and engagement events. Her second venture, Boujee Barkers, born from her daughter's passion for dogs, offers luxury dog care services without kenneling, embodying Tracey's innovative vision. Tracey’s story is interspersed with moments of personal adversity and determination, showing how she overcame significant obstacles to create her lasting legacy.
Key Takeaways:
- Entrepreneurial Tenacity: Tracey emphasizes the importance of resilience and determination, sharing how even initial doubts can lead to substantial success if pursued with tenacity and courage.
- Community Building: Both of Tracey’s businesses are designed to build and foster a sense of community, whether through fashion or pet care, demonstrating the power of connecting people through shared interests.
- Overcoming Adversity: Tracey's journey shows that personal and professional challenges can be overcome with faith and perseverance, turning difficult experiences into growth opportunities.
- Innovative Business Models: By blending luxury with accessibility, Tracey has carved out unique niches for her businesses, showcasing the potential of innovative business strategies.
- Legacy and Impact: Tracey's legacy lies in her ability to inspire and uplift others, both through her businesses and mentorship, leaving a lasting impact on her community.
Notable Quotes:
- "When you think you cannot make it, you just think back to the times that you were like, I made it and I did it and I'll do it again."
- "Don't try to do it when you're all ready. You're never going to be ready. Do it afraid and do it in fear if you need to."
- "Legacy means having something that people know you from. Years from now, when I do not even have a store...they can look back and remember."
- "What I like to say is, number one, your dog is never left alone, never in a kennel. We want your dog to feel as if they are still at home."
- "I want people to remember... I remember at my darkest time, I went in there and we talked, we shared our moments, we cried together."
Connect with Tracey Long:
The Savvy Sister
Instagram
Boujee Barkers