The president and CEO of Lamborghini doesn’t just sell supercars, he sells a symbol of status, speed, and style.
But what does it take to lead one of the world’s most iconic luxury brands?
Theo Leggett meets Stephan Winklemann at a Lamborghini showroom in London, UK, to explore his journey from paratrooper to CEO of some of the top automobile companies.
We hear how he steers businesses through a worldwide economic recession, a pandemic, and global trade wars. Plus, with the rise of electric vehicles – what is the future for the luxury car company?
Produced and presented by Theo Leggett Additional production: Niamh McDermott
(Image: Stephan Winkelmann sat in front of a yellow Lamborghini wearing a suit and grinning into the camera)