LeBron James, Hennessy, and the Art of S...

LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands.

What You’ll Learn:

• Why LeBron’s latest Hennessy campaign is a case study in strategic storytelling

• How to own your narrative instead of letting others tell your story

• The importance of brand alignment when partnering with other companies or creators

• How to use timing and anticipation to build buzz around your launches

• What LeBron’s three-step “visibility playbook” can teach every entrepreneur

Key Takeaways:

• Control your story. You are the narrator of your brand — not social media, not the algorithm.
• Align with legacy. Choose collaborations that reflect your values and elevate your visibility.

• Master the moment. The right timing can turn an announcement into a movement.

Listen Now If You’re:

• A multi-passionate entrepreneur ready to be seen and paid
• A marketer or creator who loves dissecting great campaigns

• A business owner learning how to build anticipation before a big launch

Connect with Michelle:

Follow Michelle on Instagram → @michellelthames
Join the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge

LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips

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