How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)
I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air.
This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out.
You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients.
Links mentioned in this episode Practice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/ Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/ Website: https://www.brooklynstorme.com
Timestamps 00:00 Welcome to The Private Practice Podcast 00:22 Why I created Practice Momentum 01:04 My morning routine and plans for the day 01:59 Facebook’s “Emerging Talent” badge 03:15 Why most therapists’ socials don’t get inquiries 04:22 The two reasons mine works 05:42 How niching down makes content easy 07:06 Who my ideal client really is 09:43 Why so many therapists feel confused and stuck 13:22 Why Facebook outperforms Instagram for therapists 15:21 What actually stops the scroll 17:22 Understanding the numbers and conversion rates 18:52 Facebook as a place for connection 22:17 Dropping the pressure to sell and just being you 28:27 Giving your best content freely 31:59 Setting realistic expectations 33:45 The importance of website optimisation 35:57 Abundance, karma, and attracting aligned clients 38:35 Posting less but connecting more 39:15 Managing your marketing expectations 41:29 What (and what not) to share in Facebook groups 47:20 Why link-dropping reduces reach 51:22 You’re always marketing — intentionally or not 58:28 How your behaviour online builds or breaks trust 1:03:29 Authenticity clients can actually feel 1:08:57 How I practise transparency with clients 1:11:24 Connection over polish — especially with AI everywhere 1:12:24 Where to find me and how to get help
Action step for a quick win Pick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you.
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