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It’s all about marketing today. We’re discussing the shift from account-based to contact-based marketing strategies, the role of buying signals, and the balance between personalization and privacy with Joshua Perk, the Founder and CEO of Vector.
Join our host Jul ... Show More
Aug 21
🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.
Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.Bilt does credit cards, but also a comedy series? … Roomies is an example of Espionage Advertising.Plus, there is no “S ... Show More
22m 43s
Sep 10
🤏 “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.
Apple just unveiled the iPhone Air… for Apple, it’s survival by a thousand features.Wizard of Oz at the Sphere is basically the metaverse… and the blockbuster of 2025.Ben & Jerry are calling for their namesake brand to be freed from Unilever.Plus, the hot new startup trend… is no ... Show More
22m 8s
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s