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In this episode, we sit down with Maria Wendt, the viral entrepreneur helping over 100,000 students monetize their skills online through low-ticket digital offers. From hustling on Fiverr in college to building a $10M+ business with just 7 team members, Maria unpacks how she turned her struggles into a scalable system that works—even with a newborn in tow. She breaks down her content strategy, upsell funnels, and mindset shifts that helped her go from $100K months to nearly $700K/month. If you're serious about building online leverage through low-ticket products, this episode is a masterclass.
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Timestamps
00:00:00 Intro – Meet Maria Wendt ($10M+ low-ticket empire)
00:00:25 Maria's Entrepreneurial Spark at Age 7
00:01:32 Hustling in College with Fiverr & Freelance Design
00:02:24 Scaling to Waitlisted Clients & Building Scarcity
00:03:04 Transitioning from Design to Business Coaching
00:04:02 First $2,500 Coaching Client & Pivot to Group Offers
00:06:09 One $1K Product → $1M in Sales (Masterson Principle)
00:08:01 Plateauing at $100K/month for 3 Years Straight
00:09:05 Pivot to Low-Ticket Offers & $4M Breakout Year
00:10:02 $27–$247 Price Points + Direct-to-Checkout Strategy
00:12:25 Why She Doesn't Nurture With Funnels (Just Good Content)
00:16:06 Building Trust With Transparency & Profit Reports
00:20:02 Structuring Funnels: Order Bumps + 5 Upsells
00:24:07 60% Repeat Customer Rate Explained
00:29:01 Testing First Products: $27 Is The Sweet Spot
00:35:03 Common Mistakes in Low-Ticket Funnels
00:40:05 How Maria's Vulnerability Built A Massive Brand
00:45:03 Why Women (and Beginners) Are Her Ideal Audience
00:50:06 Scaling to $700K/Month with Just 7 Team Members
00:55:08 Replacing Yourself with Systems & Tiny Team Culture
01:00:01 Maria's Advice for High-Ticket Entrepreneurs Pivoting
01:05:04 Overcoming Limiting Beliefs & Redefining Worthiness
01:10:08 The Legacy She's Building for Her Daughter Ellie
01:15:01 Final Words & Where To Find Maria
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