In this episode, Krista White, coauthor of Culture Design and cofounder of Culture Design Lab explains how leaders can treat culture as a strategic lever rather than an HR initiative.
Krista stresses that culture cannot be treated as background. It determines whether strategic plans survive contact with execution.
“We were noticing that there was a gap in people knowing how to connect culture with strategy. Our hope is that this book serves as a practical guide.”
Leaders who design culture deliberately create alignment and resilience. Those who ignore it risk drift and underperformance.
Digital tools cannot replace visible leadership.
“Everyone should be able to get five minutes with you. The CEO should not be a high on a hill person who is not reachable.”
Walking the floor and observing frontline conditions show employees what leadership values.
Rituals translate values into behavior. “The rituals that stick are the ones tied directly to your business model and purpose not borrowed from another industry.”
Cultural change often meets skepticism. Krista advises leaders to treat adoption like marketing.
“Think of it like marketing. You need many touches before someone clicks buy. Culture change requires consistency and repetition.”
Consistency reduces resistance.
Best practices cannot be copied blindly.
“I used to think there was one right way for culture to look. I learned it is industry and context dependent.”
The principle is to design culture that fits your strategy and market position.
Krista learned two lessons from her father James White that remain relevant for executives
Discipline and preparation: “Practice makes perfect.”
Balance and resilience: Never sacrificing family relationships even under pressure.
Krista frames her work around freedom and engagement.
“My why is to do my part in creating a freer and more joyful world for everyone. For me that is through storytelling.”
Organizations perform best when employees can bring their full selves to work.
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