Oct 6

PPC Basics: How To Manage a Search Campaign (Episode 482)

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you ca ... Show More

30m 8s

Sep 29

A Warning to 10+ Year Old Accounts (Episode 481)

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.Try Opteo f ... Show More

35m 48s

Sep 15

How to Revive a Stale Campaign (Episode 479)

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Q ... Show More

32m 43s

Jul 14

MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads

Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exactly ... Show More

1h 4m

Sep 16

Episode 537: Why Your PMO Isn’t Delivering

Play audio-only episode | Play video episode | Play on YouTube | Play on Spotify Click above to play either the audio-only episode or video episode in a new window. Episode Summary The most dangerous issue facing a Project Management Office (PMO) is not sudden collapse but a grad ... Show More

38m 30s

Sep 29

Ep. 372: Decoding TikTok’s Algorithm

Last week, it was announced that Oracle would take over operation of TikTok in the US. One of the primary reasons proposed for this deal is that it was in national interests for us to take over control of TikTok’s fabled “algorithm.” But what is this algorithm? How does it work? ... Show More

1h 26m

Sep 24

MBA2681 Q&A Wednesday: How Do I Ask an Employee to go from Full-time to Part-time Hours?

Need to reduce an employee’s hours but unsure how to approach the conversation without creating tension? It’s one of the trickier leadership moments, and if you’ve been hesitating, this episode will help you move forward with clarity and care.This week’s question comes from Terry ... Show More

13m 26s

Sep 29

Episode 538: How to Stay in Control of Multiple Projects

Play audio-only episode | Play video episode | Play on YouTube | Play on Spotify Click above to play either the audio-only episode or video episode in a new window. Episode Summary Managing more than one project at a time can feel like a constant balancing act, and for many proje ... Show More

46m 28s

Mar 2019

Kids are a great target.

A listener recommends an online tool for safely previewing web sites. Dave shares research on what time of the work week is best for scams. Joe explains credential stuffing. Our guest is Frances Dewing, the CEO and co-founder of Rubica. They recently published a report on how cro ... Show More

35m 23s

Feb 2025

BDTP. The Impact Mindset with Connor Joyce

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for produc ... Show More

39m 3s

Sep 8

Ep. 369: Why Are We Getting Dumber? A Debate.

IQ scores had been steadily rising since WWII. But, more recently, this phenomenon has stopped. Since 2010, we’ve actually been getting dumber. In this episode, Cal gets into the common theories for why this is true before offering his own take, which leads to some practical take ... Show More

1h 33m

Aug 13

How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339

Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More

30m 56s

Feb 2025

Would You Watch YouTube at 4x Speed?

This week, Marques and Andrew kicked things off by trying to explain to David the absurdity of the Luka Doncic trade in tech terms that he would understand. After that, it was all about the Pixel 4a battery update issue. Then they discuss a new app that Apple just dropped and a n ... Show More

1h 20m

Huge Q&A About Google Ads (Episode 480)