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In this episode, we sit down with Joshua Lustig, a 27-year-old entrepreneur who built an insurance company from scratch and achieved a multiple eight-figure exit by his mid-20s. From humble beginnings on a farm in Idaho to leading a $50M+ valuation company, Josh shares the mindset shifts, sacrifices, and lessons that fueled his meteoric rise. He opens up about marriage at 19, betting it all on imperfect action, and what it really takes to scale a business—and your life—beyond limits. If you want a masterclass on vision, grit, and creating generational wealth, don't miss this conversation.
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Timestamps
00:00:00 – Intro: Meet Troy Eckard ($500M+ investor & energy expert)
00:01:35 – Growing up poor in Texas & early money beliefs
00:04:20 – How he built his first oil company with no degree
00:09:15 – Lessons from almost losing everything in 2008 crash
00:12:48 – Getting back up: what Troy changed after losing it all
00:16:50 – Understanding investors: FOMO vs true discipline
00:21:22 – Why most investors don't know what they actually own
00:25:05 – The importance of in-person meetings and proximity
00:30:00 – Land development, oil, and the power of barriers to entry
00:36:42 – The "gold vs water" metaphor & the real value of control
00:42:15 – What most millionaires get wrong about money
00:45:50 – Why 75% of the wealthy Troy knows are miserable
00:50:55 – The 95/5 Rule: mindset that separates winners from the rest
00:55:04 – Real legacy vs generational wealth that disappears
01:00:00 – Business advice: don't chase trends, build for 10+ years
01:06:15 – How his partner scaled from $3M → $30M by supplying competition
01:09:55 – Why land never goes down & how Troy thinks about buying it
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