logo
episode-header-image
Sep 14
3m 55s

Ed Sheeran's Play: Global Takeover, TikT...

Inception Point Ai
About this episode
Ed Sheeran BioSnap a weekly updated Biography.

Ed Sheeran has been in the spotlight with several major developments over the past few days that underscore both his continuing global impact and his enduring creative energy. Fresh off the release of his eighth studio album titled Play on September 12 through Gingerbread Man Records and Atlantic Records, Sheeran immediately marked its arrival with a series of high-profile performances and media appearances. NPR Music hosted Ed for a much-anticipated Tiny Desk Concert on September 12, where he delivered live renditions of brand new tracks including Sapphire, A Little More, Camera, Azizam, and the beloved Photograph. He crafted the sound in real time using his signature loop pedal and multi-instrumental setup, a technique that’s notably become a defining element of his live identity. In a heartfelt moment, Sheeran even thanked NPR for letting him use the loop pedal live, noting it’s a rare freedom granted by American media.

Just a day later, New York became the epicenter of Sheeran fandom as TikTok partnered with the singer for an exclusive live-streamed concert. The September 13 show saw Ed performing in front of an audience of superfans, while millions tuned in globally through TikTok’s newly unveiled Play Album Experience, which lets fans interact digitally, unlock rewards, and save tracks across streaming platforms. TikTok described the initiative as part of a broader strategy to amplify music launches and connect artists directly with their audience, citing Ed’s ubiquity among TikTok moments worldwide. Sheeran himself expressed excitement about marking Play’s release in New York and connecting with his global fanbase in real time.

On the tour front, Sheeran’s Loop Tour—his sixth concert tour—was announced with 22 shows spanning Europe and Oceania. The run begins December 1 in Paris and closes March 5 in Adelaide, with just two UK dates, making those gigs especially coveted. In between, Ed made a splash on September 6 in Düsseldorf, where he played to a packed stadium, delivering classics like Castle on the Hill and showcasing his loop pedal mastery. Special guest Tori Kelly joined him for a duet, while visuals inspired by his new album electrified the crowd.

Sheeran’s calendar is packed with performances, including arena shows confirmed for Manchester, Coventry, Dublin, and Newark alongside acts like Alex Warren, Shaboozey, and Goo Goo Dolls later this month. Social media has been buzzing, especially since the TikTok campaign and live events, with fans sharing clips, reactions, and using hashtags such as EdSheeran and Play across platforms. No major controversies or speculative rumors have gained traction—every headline is focused squarely on the blockbuster album launch, boundary-pushing live performances, and the anticipation for his ambitious upcoming tour.

Get the best deals https://amzn.to/3ODvOta

This content was created in partnership and with the help of Artificial Intelligence AI
Up next
Yesterday
Ed Sheeran's Creative Rampage: Pop-Up Shows, Netflix Special, and Billionaire Status
Ed Sheeran BioSnap a weekly updated Biography.Ed Sheeran showed once again why he’s one of the industry’s most versatile and relevant stars, making headlines this week for a slew of eye-catching public appearances and breaking news. Most buzzed about was his surprise pop-up show ... Show More
3m 9s
Oct 5
Ed Sheeran's Epic 2025: Global Tour Finale, Taylor's Wedding, and a Fitness Transformation
Ed Sheeran BioSnap a weekly updated Biography.Ed Sheeran has had an explosive few days at the intersection of pop culture and music business. According to People magazine and recent coverage by the Hindustan Times and Moneycontrol Ed is in the best shape of his life these days af ... Show More
3m 24s
Oct 1
Ed Sheeran's Whirlwind Week: From Intimate Concerts to Football Pitches and Pop Icon Weddings
Ed Sheeran BioSnap a weekly updated Biography.Ed Sheeran has been making major waves over the past few days with a whirlwind of appearances and headline-worthy moments. Fresh off a high-profile SiriusXM Small Stage Series concert held September 24 at Irving Plaza in New York, Ed ... Show More
3m 24s
Recommended Episodes
Aug 10
Shakira's Triumphant Tour: Viral Moments, Sellout Crowds, and a Booming Business Empire
Shakira BioSnap a weekly updated Biography.Shakira has commanded global headlines this week, fresh off a string of blockbuster Californian shows as part of her Las Mujeres Ya No Lloran World Tour. On August 4 and 5, she took over Sofi Stadium, where The Los Angeles Times highligh ... Show More
2m 47s
Oct 5
Shakira's Unstoppable Reign: Global Citizen Triumph, Tour Domination, and Enduring Star Power
Shakira BioSnap a weekly updated Biography.Shakira continues to prove she is both a global pop icon and a tireless performer. In the past few days, her presence has dominated major headlines and captivated fans worldwide. On September 27, she was the closing headliner at the 2025 ... Show More
3m 6s
Aug 20
Shakira's Record-Breaking Tour: 2.5M Tickets, Venue Milestones, and Global Domination
Shakira BioSnap a weekly updated Biography.Shakira has been setting new records and thrilling fans as her Las Mujeres Ya No Lloran World Tour continues dominating headlines and social media. LOS40 Spain reports that the tour is now one of the most successful in her career, with o ... Show More
3m 2s
Sep 14
Shakira Shines: VMAs, World Tour, and Global Citizen Activism
Shakira BioSnap a weekly updated Biography.In the past several days, Shakira has once again been at the center of major headlines for both her music and her activism. She took home the Best Latin Song award for her single Soltera at the 2025 MTV Video Music Awards, a significant ... Show More
3m 20s
Sep 17
Shakira's Global Domination: Record-Breaking Tours, Activism & Met Gala Glamour
Shakira BioSnap a weekly updated Biography.Shakira is everywhere these days—literally setting records, lighting up stages, and owning both headlines and social media feeds. Most notably, she’s gearing up to headline the 2025 Global Citizen Festival in New York’s Central Park alon ... Show More
3m 46s
Feb 2025
Global DJ Broadcast: Markus Schulz and PARAFRAME (Feb 13 2025)
Following the World Tour visit to Avalon in Los Angeles, Markus Schulz heads back to the studio for the latest Global DJ Broadcast. Under focus is his upcoming single Enter the Portal - available to stream and support in your playlists from this Friday - and he includes a preview ... Show More
2h 1m
Sep 10
Shakira's Unstoppable Rise: Global Icon, Savvy Mogul, and Catalyst for Change
Shakira BioSnap a weekly updated Biography.Shakira continues to operate at full tilt, blending pop domination with strategic business moves and global philanthropy. Over the past few days, major headlines crowned her yet again as a chart queen—she won Best Latin Song for her sing ... Show More
3m 29s
Oct 1
Shakira's Global Impact: From Electrifying Concerts to Empowering Activism
Shakira BioSnap a weekly updated Biography.Shakira has dominated headlines and stages in the past few days with a blend of artistry and activism that continues to shape her legacy. The most significant recent development comes from New York, where Shakira and Cardi B headlined th ... Show More
3m 35s
Feb 2025
Bad Bunny Set to Headline 'SNL50: The Homecoming Concert' at Radio City Music Hall
Bad Bunny, the Puerto Rican global sensation, is set to perform at the highly-anticipated 'SNL50: The Homecoming Concert' at the iconic Radio City Music Hall. This event marks the 50th anniversary of the beloved sketch comedy show, "Saturday Night Live," celebrating its legacy an ... Show More
1m 46s
Oct 2021
Tomorrowland Friendship Mix - Alesso
Alesso is taking over the Tomorrowland Friendship Mix! A special guest for a special week! During the Made in Sweden week, fantastic Swedish DJ’s like Alesso should be in the spotlight. This mastermind was only 7 years old when he started playing piano and became interested in El ... Show More
58m 24s