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34m 53s

Brand Building: A 24-year-old entreprene...

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About this episode

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum.

A 24-year-old entrepreneur, touring artist, and hotel owner:


🎯 Purpose of the Interview

The interview showcases Dr. Isaiah Tatum’s extraordinary journey from homelessness to becoming a venture capitalist, hotel developer, and touring saxophonist. It aims to inspire young entrepreneurs by highlighting the importance of faith, planning, mentorship, and financial literacy.


🔑 Key Takeaways 1. Early Passion for Music

  • Began playing saxophone at age 10.
  • Influenced by legends like Kenny G, Curtis Mayfield, and Aretha Franklin.
  • Practiced obsessively, leading to proficiency and touring opportunities.
  • Maintains a strong connection to music despite business ventures.

“I couldn’t wait to get home and play… I practiced six hours a day.” — Isaiah Tatum


2. Entrepreneurial Drive & Financial Literacy

  • Overcame homelessness and used that experience to fuel ambition.
  • Became an equity investor in Jazz Pharmaceuticals at 18.
  • Invested in real estate and hotel development with a focus on recession-proof models.

“I didn’t want to be an artist who had to stay on tour to maintain. I wanted to be financially free.” — Isaiah Tatum


3. Hotel Ownership & Strategy

  • Owns two Candlewood Suites and an Embassy Suites in Georgia.
  • Focuses on extended-stay models for consistent revenue.
  • Emphasizes customer experience and operational efficiency.

“Even if they’re spending $160, make them feel like they’re spending $1 million.” — Isaiah Tatum


4. Mentorship & Education

  • Studied finance and earned credentials from Wall Street Prep.
  • Values mentorship from icons like Kenny G and Keith Worsham.
  • Now mentors others and encourages financial literacy and self-confidence.

“Don’t look for who you are to fit in with everybody else… Elevate yourself.” — Isaiah Tatum


5. Vision & Future Endeavors

  • Developing new properties in Tupelo, MS and Nashville, TN.
  • Planning a Sweat Hotel concept and returning to music with a new album and tour.
  • Driven by a daily mindset of growth and execution.

“Even though I’ve done really good, it’s about what I’m doing tomorrow.” — Isaiah Tatum


📌 Notable Quotes

  • “Faith and a plan. A lot of people jump out there on faith. You better have a plan in your back pocket.” — Rushion McDonald
  • “I fell in love with credentials… I wanted to maximize every opportunity.” — Isaiah Tatum
  • “Let your results speak for themselves.” — Isaiah Tatum

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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