At the heart of every successful machine shop isn't just the parts it produces—it's the experience it delivers to its clients. In this episode of MakingChips (part of our Machine Shop MBA series), we sit down with Andy Reinwald, President of Ripley Machine, to unpack what it really takes to deliver an excellent client experience in manufacturing.
Andy shares his journey of stepping into leadership at a young age, navigating the challenges of declining sales, and transforming Ripley Machine into a recognized Top Shops award winner. His story proves that client experience doesn't happen by accident—it's built intentionally through systems, communication, and values that shape the culture of the entire shop.
From implementing ISO and ProShop ERP, to instilling a daily rhythm of accountability and continuous improvement, Andy reveals the practical steps his team has taken to turn Ripley into a trusted partner for its customers. Along the way, he highlights how something as simple as quick communication—or as complex as restructuring internal systems—can make all the difference in retaining clients and earning their loyalty.
Whether you're a seasoned shop owner or just starting out, this conversation will challenge you to look at your business through the lens of your customers. Because at the end of the day, consistency, transparency, and responsiveness aren't just "nice to have"—they are the foundation of growth and profitability.