Cracker Barrel just went “woke” with a new logo, new décor, and maybe even a new menu… and their stock tanked. But here’s the truth: the brand was already in trouble. Foot traffic is down, their customer base is aging, and the pandemic knocked them sideways. In this episode of Watchdog on Wall Street:
Why the logo change won’t save Cracker Barrel
The real reason customers aren’t coming back
Why this isn’t Bud Light—it’s worse
What brands should do instead of chasing cheap PR stunts
Sometimes “Go Woke, Go Broke” is just the headline—but the real story is way deeper