Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.
Founder of Snowie Atlanta:
🎯 Purpose of the Interview
To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.
🔑 Key Takeaways 1. From Corporate VP to Entrepreneur
- Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
- He worked both jobs for five years before fully transitioning.
- His leap was guided by faith and a desire for self-reliance.
“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”
2. The Product: Shaved Ice with a Twist
- Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
- Inspired by childhood experiences in Louisiana with snowball stands.
“We give away the shaved ice, but we sell you the smiles.”
3. Family Legacy & Financial Literacy
- Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
- His sons were involved from the beginning, learning entrepreneurship firsthand.
“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”
4. Faith as a Driving Force
- Marcus credits divine guidance for his journey and connections.
- He views his business as a calling and a platform for community impact.
“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”
5. Community Impact & Expansion
- Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
- The goal is to become a staple attraction and enhance the fan experience.
“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”
6. Giving Back
- Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
- Marcus finds joy in writing checks back to organizations that serve the community.
💬 Notable Quotes
- “You may not get everything you work for, but you will work for everything you get.”
- “We serve memories.”
- “I’m just trying to be obedient and do what I think God wants me to do in this business.”
#SHMS #STRAW #BEST
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