I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy over aesthetics, and masterfully triggering psychological reactance against establishment dismissal. I chatted with The Hustle Daily Show's Jon Weigell about a ... Show More
Aug 11
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ... Show More
29m 58s
Apr 2025
Nerd Alert: The Science Behind Emotional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how emotions out ... Show More
12m 19s
Jan 2025
"MK Ultra Was REAL!" - Chase Hughes UNVEILS Disturbing Truth About CIA, PSYOPS, and Mind Control | PBD Podcast | Ep. 531
Patrick Bet-David sits down with Chase Hughes, a world-renowned expert in behavioral profiling and military intelligence, to uncover the chilling realities of CIA mind control experiments, psychological warfare, and covert government operations. From MK Ultra to SCOP tactics like ... Show More
2h 1m
Jul 2024
The Psychology of Selling: Neuroscientist Explains How To Sell Anything to Anyone - Rene Rodriguez
Rene Rodriguez is a best-selling author, keynote speaker, leadership advisor, and transformational speaker coach. For the last 27 years, René has been researching and applying behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. Rene' ... Show More
45m 46s
Jun 23
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More
14m 30s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 58s
Oct 2019
#68 Daniel Kahneman: Putting Your Intuition on Ice
Psychologist and Nobel laureate Daniel Kahneman shines a light on the biases that cripple our decision-making, hamstring negotiations, and damper our thinking, and shares what limited actions we can take to combat their effects. Go Premium: Members get early access, ad-free episo ... Show More
1h 9m