Each Week on The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) identify the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Pokémon to LEGO, to Super Mario Brothers, learn how your favorite things got made. Follow The Best Idea Yet on the wherever you get your podcasts: Wondery.fm/TBIY_IP
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