This episode is all about the perception gap, and why your brand might not be matching the level you’re actually playing at.
I break down what perceived value really means, how branding controls perception, and the mistakes I see women making when they price high-ticket offers without luxury-level presentation.
I share examples from Dior to Target, the concept of premium visual holes, and why your brand must evolve alongside you.
If you’re ready to close the gap and position yourself as the premium choice in your industry, this episode will show you how.
Here are the highlights:
Why perception is everything in branding (1:44)
The Dior vs. Target problem (9:57)
Spotting your premium visual holes (12:22)
Why you need to rebrand as you evolve (14:05)
Turning offers into luxury experiences (18:31)
Building not just brands, but fame brands (21:40)
And if this episode made your cells buzz...