AI-Native products and AI products integrated into a traditional SaaS platform have different Cost of Goods Sold (COGS) than a SaaS platform, which directly impacts Gross Margin. With over 80% of SaaS companies already integrating AI products into their platform, the Metrics Brothers knew it was time to discuss the Gross Margin and Cost of Goods Sold considerations of deploying an AI product:

Topics that CAC and Growth discuss during this episode includes:

Gross Margin benchmarks for AI products versus SaaS platforms
Cost of Goods Sold (COGS) for SaaS products
Cost of Goods Sold (COGS) for AI products
General Rules for COGS vs OPEX categorization
Increasing AI product Gross Margins with scale
The cascading reality of AI investments and build-outs

If you are considering investing capital and resources into an AI product, be it in an AI-Native product or as an add-on to a legacy SaaS platform, this conversation between CAC and Growth provides multiple insights and considerations for many Cost of Goods Sold components for AI products vis-à-vis traditional SaaS products.

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The Gross Margin of AI Products