Southwest Ends Free Bags - Last Day to G...

Southwest Airlines is officially ditching its hallmark “bags fly free” policy—and today is your last chance to book a flight under the old rules. 

In this episode of Market Outsiders, Namaan and Jenny Rae dive into the business strategy behind Southwest’s seismic shift. Why abandon a decades-old differentiator? Is this a savvy financial play or a risky move that could alienate loyal customers?

The duo breaks down:

• What this change means for Southwest’s operational model and turnaround times
• The economics of bag fees vs. base fares and why airlines love ancillary revenue
• How the airline’s pivot might boost its under-leveraged credit card business
• What metrics analysts should watch post-policy shift—especially during peak summer travel

Plus, a fun detour into Uno’s resurgence and the surprising business of board games.

Links

• Listen to a Business Breakdown of Southwest
• Read the WSJ article: Everybody’s Mad About Uno

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.

• Follow Management Consulted on LinkedIn and subscribe on YouTube
• Connect with Namaan and Jenny Rae on LinkedIn