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Aug 10
3m 11s

Ed Sheeran's Viral Moments: From Bridal ...

Quiet. Please
About this episode
Ed Sheeran BioSnap a weekly updated Biography.

This week Ed Sheeran was everywhere, and if you blinked, you might have missed another headline. In a move that immediately set social media alight, Ed dropped the video for his new single A Little More on August 7th. Fans and music journalists alike couldn’t stop talking about the surreal sight of Ed Sheeran crashing the on-screen wedding of Rupert Grint and Nathalie Emmanuel while wearing a bridal gown. The video, directed by Emil Nava, reunites Ed and Rupert in a playful, tongue-in-cheek homage to their viral chemistry from the 2011 Lego House days. Twitter, TikTok, and Instagram all went wild with reactions, with PopCrave calling Sheeran “ethereal” and hundreds of users remarking on how the cameo had them both confused and delighted. Critics praised the concept for its humor and nostalgia, saying only a Florence Welch cameo could make it more 2012.

Ed capitalized on the buzz, teasing behind-the-scenes moments and joking with Rupert Grint about their long-running doppelgänger act. According to Sunny 94.3, Ed said the concept had been percolating “for years” and the song itself, a collaboration with Dave, Blake Slatkin, Cirkut, and Johnny McDaid, is his version of an “angry song” lightened by comedy. The music video gathered over half a million YouTube views within hours and was widely covered by outlets from SoapCentral to ThatGrapeJuice, the latter describing it as serving “both music and mischief” and highlighting Ed’s skill at promoting both new work and pop culture throwbacks.

Just days earlier, fans in Wexford, Ireland got the ultimate hometown surprise when Ed walked into The Sky and The Ground pub during the Fleadh music festival. Spin 1038 reported that Ed, taking a break from his sold-out Mathematics tour, played an impromptu set alongside acclaimed Irish musicians including Beoga and Amble. Locals were particularly touched, as Ed has often spoken of his love for Wexford and its role in his childhood. Instagram quickly filled with clips of the gig, racking up thousands of likes within hours.

On August 7th, he wowed the crowd in Antwerp with the official debut of A Little More at Middenvijver Park, a moment fans hailed as emotionally charged and historic, especially since it ties into his forthcoming album Play, which drops September 12th. Concert setlists, fan-recorded videos, and fevered anticipation for both his Stockholm shows and upcoming new music continue to dominate fan pages and entertainment wires.

Rumors have swirled online about possible further collaborations and some controversy over Ed’s recent comments identifying “culturally as Irish,” but Ed seems unfazed, focusing on playful self-expression and high-profile appearances. It’s all adding up to a new era that is lyrically sharper, visually memorable, and as headline-grabbing as ever.

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