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Aug 5
34m 3s

Disrupting the Freezer Aisle: Dr. Bombay...

HBR Presents / Brian Kenny
About this episode
When Happi Co. CEO Sam Rockwell partnered with Snoop Dogg and his son, Cordell Broadus, to launch Dr. Bombay Ice Cream, the team set out to disrupt a stagnant market with bold flavors and culturally resonant branding. With national retail placement and projected first-year sales of $20 million, the brand quickly made its mark. Now, as Rockwell plans the next ... Show More
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