COAST: A Business Strategy When Life Com...

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how it can be a strategic and intentional phase, and the benefits it brings to personal and professional life. 

When you’re a business owner, the need to COAST can come up at any time, sometimes planned, and sometimes unplanned. Whether you think you’ll be coasting anytime soon or not, this episode will leave you feeling confident when it’s your time to COAST. 

1. COAST Stage of Business: Coasting is defined as an intentional phase in business, often necessary during personal life events.
2. Boundaries and Self-Care in the COAST Stage: Emphasizes the importance of evolving boundaries and prioritizing self-care during coasting.
3. Personal Development and Self-Understanding: Business ownership offers opportunities for personal growth and understanding one's strengths and weaknesses.
4. Saying No and Identity as a Business Owner: Discusses the power of saying no and balancing personal identity with business responsibilities.
5. Motherhood and Coasting: Highlights how motherhood and family responsibilities necessitate coasting in business.

This conversation will help you see coasting not as a setback, but as a strategic way to build a sustainable business and life.

Timestamps: 

• 00:38 Podcast Series Details: The series will explore the five stages of business, emphasizing personalized roadmaps for success.
• 01:53 Resources and Toolkits: Highlights available resources and toolkits for different stages of business, including upcoming releases.
• 04:23 COAST Stage of Business: Introduction to the COAST stage, emphasizing its importance and intentional nature in business management.
• 05:55 Reasons for Coasting: Lists various reasons for coasting, such as personal health and life events, validating its necessity.
• 06:43 Defining Coasting: Clarifies that coasting involves intentional management, not inactivity, similar to intuitive eating misconceptions.
• 08:50 Boundaries and Self-Care: Discusses evolving boundaries and prioritizing self-care during the coasting stage of business.
• 13:01 Learning About Yourself: Highlights the importance of understanding personal strengths and weaknesses through assessments.
• 14:12 Saying No and Personal Development: Explains the power of saying no to prioritize personal life and shares personal growth experiences.
• 16:14 Motherhood and Coasting: Discusses how motherhood and family responsibilities necessitate coasting in business.
• 18:35 Mindset Shift and Diet Culture: Encourages rejecting societal pressures in business and diet culture, advocating for personal success definitions.

This conversation is a reminder that coasting can be part of growth, and it’s an essential step in a business that works for your life, not against it. 

🧑‍💻Want more from Pursuing Private Practice? 

Sign up for the Business School Mastermind waitlist! 

🧠 Feeling overwhelmed trying to build your team?

The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Whether it’s your first hire or your fifth, you’ll get clear steps, templates, and support to grow your business without burnout.

Take up space as the CEO you’re meant to be. Enroll now.

👥 Ready to stop doing it all yourself?

Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. You’ll learn how to plan your team structure, write clear job descriptions, and lead with confidence, without the overwhelm.

Start building the support you need. Sign up for the free workshop today.

📱 Find us on Instagram @pursuing.private.practice