Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta’s “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn’t just an update—it’s a total transformation. If you’re serious about scaling in 2025, you need to hear this.
Chapters:
- 00:00:00 - Meta Just Flipped the Script: Meet Andromeda
- 00:01:00 - The AI Revolution That’s Changing Your Ad Game
- 00:02:20 - Inside Meta’s Secret Weapon: The New Ranking Algorithm
- 00:05:45 - Why Meta’s Funnel Thinks Smarter Than You Do
- 00:07:35 - The New Playbook: Diversify or Die
- 00:10:03 - Andromeda Uncovered: What Meta Isn’t Telling You
- 00:12:11 - Smart Targeting Starts with Smarter Creative
- 00:18:56 - Real Results: What Happens When You Diversify Content
- 00:27:52 - What the Numbers Say About Your Ads
- 00:28:29 - How to Get More New Customers for Less
- 00:29:16 - Repeat It: Diversify or Die
- 00:30:01 - Algorithm IQ: Understanding How Meta Thinks
- 00:31:28 - Creative That Wins: Test, Iterate, Dominate
- 00:32:32 - When to Kill Your Ads—And Why It Works
- 00:35:01 - Case Study: Smarter Spend, Bigger Wins
- 00:35:46 - Using AI to Find Your Next Best Customer
- 00:42:59 - Mastering the Full Funnel (Without Wasting Spend)
- 00:47:09 - The Future Is Now: What Smart Marketers Do Next
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