In this episode of Earn Your Leisure, Kirk Franklin and Norman Gyamfi sit down for a powerful conversation that bridges faith, culture, and business. They share the story of how their partnership began and why their mission goes far beyond music. Norman reveals how a lack of marketing in the gospel industry motivated him to get involved, and he breaks down the business behind Insignia Assets. Kirk opens up about his past experiences working with family and friends, and the hard lessons he learned from signing a bad record deal.
Together, they explore the current state of gospel music—its struggles with cultural relevance, outdated record structures, and slow adaptation to streaming. Kirk and Norman reflect on whether today’s generation is searching for a new kind of spirituality and whether the church is meeting them where they are. They discuss the impact of artificial intelligence on music and faith, questioning if technology could ever replace real authenticity or even spiritual leadership.
The conversation goes deep on themes of judgment, power, and how the Black church has both uplifted and, at times, weaponized religion. Kirk questions whether being held to a higher standard has truly benefited him, while Norman reminds us why we should never lose hope in humanity. This episode is raw, honest, and necessary for anyone thinking critically about the intersection of faith, leadership, and legacy.
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