As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions.
Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth.
Key Insights on Marketing Team Development
- The importance of balancing in-house expertise with external perspectives
- How to determine which marketing functions to bring in-house first
- Strategies for effective collaboration between internal teams and external agencies
- The value of documenting processes and creating annual marketing plans
Building Your Marketing Dream Team
Casper suggests starting with a small, versatile team:
- A digital graphic designer for visual content creation
- A copywriter to maintain consistent messaging and brand voice
This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns.
Maximizing Agency Partnerships
When working with external agencies, Casper recommends:
- Clearly defining project scope and expectations
- Fostering transparent communication and collaboration
- Utilizing agencies for their unique insights and industry trends
- Balancing agency work with in-house capabilities for cost-effectiveness
Streamlining Your Marketing Operations
To create more time for creative work, Casper emphasizes the importance of:
- Mapping out processes and creating playbooks
- Batching content creation for efficiency
- Regularly reviewing and refining your marketing strategies
By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit.
Want to skip ahead? Here are key takeaways:
07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks.
15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy.
23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking.
29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns.
Kasper Sierslev
Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)”
Learn more at https://zite.agency
https://www.linkedin.com/in/kaspersierslev/
https://www.instagram.com/cphillustrated/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours