Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game.
Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network.
Key Takeaways:
- Discover how to use automation tools for strategic connections
- Learn the power of LinkedIn newsletters for repurposing content
- Explore live streaming capabilities to engage your audience
- Understand why authenticity trumps perfection in video content
- Gain insights on repurposing content across platforms
Practical Tips for LinkedIn Success:
- Utilize automation tools to connect with 15-30 people daily
- Create a LinkedIn newsletter to repurpose existing content
- Apply for creator status to access live streaming features
- Embrace imperfection in your video content for authenticity
- Implement a content strategy that spans from top to bottom of the funnel
Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships.
Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network.
Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals.
Want to skip ahead?
[04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you.
[11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created.
Resources
talkclip.app
Quuu Promote: https://www.quuupromote.co/
Google Ad Grants: https://www.google.com/grants/
People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6
Bob Speelman: https://www.linkedin.com/in/robert-speelman
Alana Sparrow: https://www.linkedin.com/in/alanasparrow
Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/
Peter Murphy Lewis
Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes.
Learn more at www.sbxproductions.com
Book your free discovery call with Pete: https://strategicpete.com/audit/
https://www.linkedin.com/in/petermurphylewis/
https://www.youtube.com/@StrategicPete
https://www.instagram.com/gringopeter/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours