Do you struggle with making the ask? You don't need to struggle anymore. Change your mindset and go for the nos instead of worrying about the nos. When we use data to our advantage we can set ourselves, and our team, up for success. Remove the pressure and give yourselve the power to create strategies that will help you close those deals and raise the funds you need.
What you'll learn:
→ The importance of mindset when it comes to fundraising
→ How to use conversion rates and data to inform your goals and activities
→ Strategies for following up with donors who initially say "no"
→ Tips for tracking new vs. returning donors
→ Ways to build a comprehensive fundraising plan
Want to skip ahead? Here are key takeaways:
[03:42] How many conversations are you having? Understanding your conversion rates and how many conversations you need to have to reach your fundraising goals will help you plan your day. This way you can plan your time accordingly.
[07:07] Your conversion rate with new vs. returning donors will be different. Track data to inform your outreach strategies.
[10:03] Nos are not right now. Have a list of follow-up options ready to keep donors engaged, even if they can't give right now.
[11:41] You probably have a lot of different types of donors. Start with one fundraising activity, work it, and then move on to the next segment.
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