In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences.
Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does.
→ How to identify potential "influencers" that align with your nonprofit's mission and goals
→ Strategies for reaching out and making a clear, specific ask
→ Tips for creating shareable content and tracking the success of your influencer outreach
→ Creative ways to think beyond the traditional "influencer" mold
→ The importance of building genuine relationships with your influencer partners
[00:00] It's time to think about influencers in a different way. Influencers aren't just celebrities, but anyone who has built an engaged community around their social media presence.
[04:46] Finding influencers can be the struggle. Start with local "celebrities," media personalities, and advocates who share similar causes to your nonprofit.
[05:23] Look for the less obvious infuencers . Think outside the box and consider adjacent topics that might still align with your mission. This could be related products or services that would compliment the work you do.
[06:25] Put a process together for how you reach out. Research their social media presence, look for mutual connections, and personalize your outreach message. When you can, have someone on your team, board, volunter, etc, reach out to them if they know them.
[06:42] Make the ask clear and specific. Be clear about the desired conversion, such as event promotion or resource sharing, and offer something in return.
[9:40] Don't forget to track the results. You want to know if your efforts are working. Be sure you understand the desired outcome so that you can track for future projects.
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours