Hey there! In this episode of the Digital Marketing Therapy Podcast, Sami Bedell-Mulhern is sharing her top tips for getting your team involved in your year-end fundraising efforts. Fundraising can be a lot of work, especially during the busy holiday season, but Sami has some great strategies to lighten the load and make it more fun.
What you'll learn:
→ How to engage your board, volunteers, and donors to support your year-end campaign
→ Specific ways to get your board members involved (beyond just setting a fundraising goal)
→ The power of peer-to-peer fundraising campaigns
→ Ideas for partnering with corporate sponsors and utilizing volunteers
Want to skip ahead? Here are key takeaways:
[03:37] Get specific with your board. We don't just want to say, hey, here's our year end fundraising goal. Who can you reach out to? It's Hey, we have a goal of every board member introducing us to five new people for year end so that we can send them this particular mailer.
[04:56] Create a promo kit, and we'll link up that episode in the show notes. This promo kit includes sample email language, sample social media, copy, imagery, all of the things that are going to make it easy for your board members to click, copy, share.
[06:15] Who can you reach out to that you know is just obsessed with your organization, and this has nothing to do with their capacity to give, right? This is what I think is so beautiful about peer to peer, is that if we can reach out to the people that we know are real champions of our organization.
[08:15] How can you create a fun campaign within their employee base, right? How can you maybe get fun with it? You know, is it a food drive? Is it like everybody bring in $1 on this day, whatever it might be.
[09:42] Dedicated volunteers can make phone calls to existing donors, providing a personal touch and sharing information about the organization. Starting phone call campaigns now can help build relationships and secure donations before the end of the year.
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