A college dropout, Jennie Smythe had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own. By her early 40s, while grieving the loss of her father and newly diagnosed with breast cancer, she had built an award-winning digital marketing firm - Girlilla Marketing.
In this conve ... Show More
Aug 23
The Courage to Be Unapologetically Yourself w/ Jodie Cook | Ep 374
Why do we care so much about what other people think? In this candid and thought-provoking conversation, Chris Do and Jodie Cook unpack the roots of identity, judgment, and self-worth. From school systems that condition conformity, to the subtle ways parents shape our sense of pr ... Show More
51m 59s
Aug 21
Reframing QuickBooks w/ Hector Garcia | Ep 373
In this episode, Chris Do sits down with CPA, creator, and entrepreneur Hector Garcia to unpack how he’s blended accounting, content, and community into a career that defies categories. From building his bookkeeping firm out of Florida to becoming one of the most influential voic ... Show More
51m 47s
Apr 2025
Leaving Corporate, Finding Herself: How This Founder Turned Burnout Into a Business & a Whole New Life - Justine Tiu, Co-Founder of The Woobles
Justine Tiu is the co-founder of The Woobles, a company that makes beginner-friendly crochet kits designed to help anyone confidently create their first plush.
Before launching The Woobles in 2020, Justine was thriving at Google, where she rose from UX designer to one of the youn ... Show More
51m 8s
Feb 2021
Creating a 6-Figure Business & Finding Your Soul Purpose
Joining me this week is Erica Carrico, an award-winning life purpose and business coach for women who are ready to transform their lives. Erica has a BS in Psychology, a Master’s in Business Management, and over 12 years in international business leadership experience. Today, Eri ... Show More
40m 57s
Apr 2025
Stop Overthinking, Start Doing: How This Founder Left Her 9–5 & Launched a Viral Wellness Brand with Katie Wilson, co-founder of BelliWelli
Katie Wilson is the co-founder of BelliWelli, a wellness brand transforming the digestive health space with delicious bars and easy-to-take fiber supplements.
Katie didn’t set out to start a wellness brand—especially not from her kitchen. But after years of struggling with gut i ... Show More
51m 48s
Jan 2025
Ditch the Doubt & Start Building Today: How This Founder Left Her Safe Career Behind to Turn Her Dream Business Into a Reality - Hilary Hoffman, Founder of SotoMethod
Hilary Hoffman is the founder of SotoMethod, a fitness program that combines cardio and sculpting movements designed to maximize burn and efficiently deliver a full-body workout. Hilary started out her career in wall street and built a successful career for herself in finance. Ho ... Show More
56m 2s
Jan 2015
SDH 001: Executing Entrepreneurship with Shauna Mackenzie
She Did It Her Way Podcast interviews Shauna Mackenzie, the owner of Best Kept Self, an online platform for self-starting women. The company publishes content, daily, and offers online and one-on-one consulting programs. A lifestyle brand for women full of quality information on ... Show More
33m 45s
May 21
She LOST 80% of Her Income Overnight… Then Built a Global Community from Scratch | Danielle Wiebe
What if losing everything was the key to building something extraordinary? Danielle Wiebe, founder of Business Babes Collective, shares how the pandemic nearly destroyed her business—and how it became the catalyst for a thriving, purpose-driven global brand.In this episode, we ta ... Show More
1h 3m
Nov 2024
331. The Power of Purpose: Lori Harder on Building Success from Setbacks
Welcome back to CEO School! In this episode, host Suneera Madhani is joined by the incredible Lori Harder—host of the Earn Your Happy podcast, best-selling author, investor, and founder of Lite Pink. Lori opens up about her remarkable journey from a small, isolated town to becomi ... Show More
1h 7m
Sep 2021
SDH 462: Her First 100K with Tori Dunlap
Hello, She Did It Her Way listeners. Please give a huge welcome to the lovely Tori Dunlap! Tori is an internationally recognized money and career expert, and founder of Her First $100K. She got her start when she saved $100,000 by the age of 25 (incredible, right?), quit her job ... Show More
48m 59s
May 5
The Woman That Makes Millionaires: They're Lying About Work Life Balance! I Built SKIMS Without Fashion Knowledge!
She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of ... Show More
2h 15m