Seventy thousand five hundred twenty-one.
That’s how many news stories included Andy Byron’s name after one juicy Jumbotron moment at a Coldplay concert. In this episode of The PR Breakdown, dissecting how a viral moment spiraled into a corporate PR disaster that exposed a CEO, an HR chief, and a total breakdown in communication control.
What made this story explode? Not just the video, but the silence that followed a hoax.
Molly breaks down the viral ingredients:
It’s a live case study in digital PR failure, and a warning for anyone who thinks “it will pass" is a good crisis response strategy in 2025.
Mentioned in the episode:
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