Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.
Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers.
On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro’s Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it.
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To find out more about Impact X and download the full casebook, click here.