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Jul 2025
17m 53s

The Spark: James Greenfield of Koto on A...

Creative Boom
About this episode

In this bonus episode of The Spark, Koto CEO and founder James Greenfield returns for a lighter, weirder, and more wonderfully random chat. From his most controversial creative opinion (spoiler: it involves Apple) to dreams featuring Mr Bingo demanding to be called 'The Way', nothing is off-limits.

We chat about parenting, drum and bass, the strange comfort of Marcus Aurelius audiobooks, and the surprisingly joyful art of reading mean internet comments. James also reveals the creative outlet he's rubbish at (but would love to master), the most embarrassing pitch moment of his career, and the one thing he wishes Apple TV would sort out immediately.

This one's for the curious, the creative, and anyone who's ever planted a hydrangea in the shade and called it therapy.

And that's Season Nine wrapped up. It's been an absolute blast. We've loved every minute. Thank you to all our guests for joining us on the show, and a big thank you to the School of Communication Arts for making this season possible.

We'll be back in the autumn with fresh guests, new and exciting themes, and more fun and games. Until then, have a great summer.

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