Join us for an insightful episode of The Product Podcast with Jon Noronha, Co-founder of Gamma, an AI-first platform revolutionizing how people create presentations, documents, and websites.
Starting in 2020 during the height of shelter-in-place, Gamma has achieved remarkable growth, reaching over 50 million users with a lean team of just 30 people. Most impressively, they went from less than a year of runway to cash-flow positive in just 3 months after pivoting to AI, with 80% of their revenue coming from outside the U.S. - all without a sales team.
In this episode, Jon breaks down Gamma's unconventional approach to building AI products, challenging traditional notions of team structure and go-to-market strategy. He shares insights on why they prioritize UX designers over PMs, how they achieved rapid international growth without localization, and their strategic decision to focus on the application layer rather than building their own AI models.
What you'll learn:
- How Gamma evolved from a presentation tool into a full-blown AI content platform
- Why they bet on a design-first team structure with 7 UX designers and no traditional PMs
- The technology behind their AI implementation and multi-model approach
- How they achieved profitability in 3 months through pure product-led growth
- Their strategy for reaching 50M+ users with a team of just 30 people
Episode Chapters:
(00:00) Gamma's Evolution: From Presentations to AI Platform
(15:00) Unconventional Team Structure: Why Designers > PMs
(20:00) Product-Led Growth: Zero to 50M Users Without Sales
(25:00) AI Integration Strategy: Focusing on User Experience
(30:00) International Growth: 80% Revenue Outside US
Key Takeaways 👇:
Design-First Organization
Jon challenges traditional tech company structure by prioritizing designers over PMs, demonstrating how a design-led organization can drive rapid product innovation and growth.
Pure Product-Led Growth
Through extensive A/B testing and a focus on user experience, Gamma achieved profitability in just 3 months after their AI pivot, with a $20/month price point that resonated globally.
Strategic AI Implementation
Rather than building their own AI models, Gamma focused on the application layer, creating value through superior user experience and interface design while leveraging existing AI infrastructure.
This episode is filled with contrarian insights about building AI products, from team structure to go-to-market strategy, making it a must-listen for product leaders looking to challenge conventional wisdom in tech.
This episode is brought to you by Persona, the adaptable identity platform that helps businesses fight fraud, meet compliance requirements, and build trust. These days, it's easier than ever for fraudsters to steal voices, faces, and identities. That's where Persona comes in; helping leading companies to securely verify individuals and businesses worldwide, providing flexible building blocks to create tailored verification flows that maximize conversion while minimizing risks.
Whether you work at a startup or large enterprise, you can get started for free here: https://withpersona.com/productschool
Social Links:
- Follow our Podcast on Tik Tok here
- Follow Product School on LinkedIn here
- Join Product School's free events here
- Find out more about Product School here
Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Jon Noronha